Consultations

Itching, flakes, hair loss, a dull or brittle coat, or constant paw licking? Start with the symptom you can see. We’ll help you understand what to look for, choose a practical care routine, and know when it is time to contact your veterinarian. You can also send us photos for a free routine tailored to your pet.

Veterinarian-reviewed guidance

Find your pet's symptom Get a free care plan

Choose the closest match. The page will update with signs to look for, possible contributing factors, a practical care routine, and guidance on when to contact your veterinarian.

Includes dry or brittle hair, frizz, breakage, and coats that mat easily

Dry, brittle, or frizzy coat

The skin may look healthy even when the hair shaft is damaged. The coat may snap during handling, mat again soon after brushing, or refuse to lie smoothly after drying.

Signs to look for

Hair breaks instead of flexing when handled gently
Mats return within a few days of brushing
The coat looks frizzy or lifts away from the body
Long-coat ends look pale, split, or uneven

Possible contributing factors

Overwashing or using products that are too harsh for the coat type
Heat damage from drying at too high a temperature or holding the dryer too close
Brushing a dry coat without preparing it first
A recent period of poor nutrition, illness, or stress

When to contact your veterinarian

Brittle hair comes with hair loss or skin changes
The coat texture changed suddenly
Your pet is also losing weight or overall body condition
You see no improvement after two complete recovery cycles

Our products provide cosmetic grooming and nutritional support. They do not diagnose, prevent, or treat disease and are not a substitute for veterinary care.

Four-week recovery routine for damaged coat

Reduce heat, friction, and mechanical stress first. Then use conditioning care consistently through a complete 4-week cycle.

01
Cleanse
5-in-1 Moisturizing Dog & Cat Shampoo for Ultimate Hydration
Moisturizing wash diluted as directed
Every 3 weeks

$17.99
02
Deep condition
Repair and Nourish Coat Mask for Dogs & Cats
Deep-conditions dry, damaged hair
Once weekly for 4 weeks

$19.19
03
Maintain
Derma Care Leave-In Conditioner for Coat Growth & Recovery
Helps reduce dryness and breakage between baths
2 to 3 times per week

$26.99

Coat recovery cycle

2 products · One complete 4-week cycle

Before and after: damaged coat

Charlie, Pomeranian, 5. The coat broke during handling and began matting again within days of brushing.

8 weeks · Two cycles

**Day 0.** Hair broke instead of flexing, frizz lifted away from the body, and mats returned within days.

**Week 8.** The coat retained more length, lay flatter after drying, and did not remat between grooming sessions.

The complete routine used

Dryer temperature was lowered, and the coat was brushed only after being prepared with detangling spray. The dog was bathed every 3 weeks with 5-in-1 Moisturizing Shampoo, treated with a conditioning mask once a week for two 4-week cycles, and maintained with Derma Care Leave-In Conditioner 3 times per week.

Photos and observations were provided by the pet's owner. Images were taken from a similar angle and in similar lighting; dates are on file. Results vary by pet and reflect the complete routine, not a single product. This information is not a substitute for veterinary diagnosis or treatment.

Not sure which concern matches?

Send us two or three clear photos and a few details about your pet. A member of our pet care team, supported by the Tauro Grooming Academy, will reply within 2 business days with a written grooming and feeding routine.

Get a free care plan →

Skin and coat care starts from within

A complete routine considers both topical care and daily nutrition. Superior Care recipes are developed around specific coat colors and sensitivities to help support healthy skin and coat condition.

Adult Dogs Food for Light Coat Small Breeds with Lamb

$23.99

Find the right formula

Includes dry skin, dandruff, flaking, and tight-feeling skin

Dry, flaky skin and dandruff

Look for white flakes close to the skin, especially after brushing or on a dark coat. The coat may also begin to feel rough or lose its shine before you notice other changes.