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Food

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Tear stains Skin support Coat shine Sensitive digestion Coat color support Grooming prep

Skin & coat

Shampoos Conditioners & masks Care Elixirs Alkaline water Paw balms Powders 3 in 1 sets

Supplements

Grooming tools

Ozone baths Combs Brushes Dryers Clippers Scissors & Cases Nail grinders Grooming equipment

Hygiene

Diapers Pee pads Stain & odor removers

Accessories

Toys Blankets Cooling and drying towels Bowls & scoops Key chains

New Arrivals For Dogs

Best Sellers

The Art of Coat and Skin: My Journey – The Ulti...

$59.95

Adult Dogs Food for Light Coat Small & Mini Bre...

$23.99

Adult Dog Wet Food for All Breeds with Tuna & R...

$39.99

Cordless Portable Pet Coat Mini Dryer

$149.00

Dog Stain & Odor Remover with PRO-BACTERIA™

$11.99

Derma Care Itch Relief Bundle I

$53.99

Grain-Free Complementary Dog Treats with Insect...

$4.19

Chew & Clean Duck Toy

$15.99

Food

Dry Wet Treats

Shop by Need

Tear stains Skin support Coat shine Sensitive digestion Coat color support Grooming prep

Skin & coat

Shampoos Conditioners & masks Care Elixirs Alkaline water Paw balms Powders 3 in 1 sets

Supplements

Grooming tools

Ozone baths Combs Brushes Dryers Clippers Scissors Nail grinders Grooming equipment

Hygiene

Diapers Pee pads Stain & odor removers

Accessories

Toys Blankets Cooling and drying towels Bowls & scoops Key chains

New Arrivals For Cats

Best Sellers

Adult Brown & Red Cats Dry Food with Herring – ...

$7.99

Adult Cat Wet Food for All Breeds with Tuna and...

$39.99

Odor & Stain Remover for Cat Litter – Unscented...

$11.99

5-in-1 Moisturizing Dog & Cat Shampoo for Ultim...

$17.99

Curved Slicker Brush – Soft Cushion, Gentle Det...

$12.99

Derma Care Leave-In Conditioner for Coat Growth...

$26.99

The Art of Coat and Skin: My Journey – The Ulti...

$59.95

Best Sellers

The Art of Coat and Skin: My Journey – The Ulti...

$59.95

Adult Dogs Food for Light Coat Small & Mini Bre...

$23.99

Best Sellers

The Art of Coat and Skin: My Journey – The Ulti...

$59.95

Adult Dogs Food for Light Coat Small & Mini Bre...

$23.99

Best Sellers

The Art of Coat and Skin: My Journey – The Ulti...

$59.95

Adult Dogs Food for Light Coat Small & Mini Bre...

$23.99

Best Sellers

The Art of Coat and Skin: My Journey – The Ulti...

$59.95

Adult Dogs Food for Light Coat Small & Mini Bre...

$23.99

Best Sellers

The Art of Coat and Skin: My Journey – The Ulti...

$59.95

Adult Dogs Food for Light Coat Small & Mini Bre...

$23.99

Best Sellers

The Art of Coat and Skin: My Journey – The Ulti...

$59.95

Adult Dogs Food for Light Coat Small & Mini Bre...

$23.99

Best Sellers

Adult Brown & Red Cats Dry Food with Herring – ...

$7.99

Adult Cat Wet Food for All Breeds with Tuna and...

$39.99

Best Sellers

Adult Brown & Red Cats Dry Food with Herring – ...

$7.99

Adult Cat Wet Food for All Breeds with Tuna and...

$39.99

Best Sellers

Adult Brown & Red Cats Dry Food with Herring – ...

$7.99

Adult Cat Wet Food for All Breeds with Tuna and...

$39.99

Best Sellers

Adult Brown & Red Cats Dry Food with Herring – ...

$7.99

Adult Cat Wet Food for All Breeds with Tuna and...

$39.99

Best Sellers

Adult Brown & Red Cats Dry Food with Herring – ...

$7.99

Adult Cat Wet Food for All Breeds with Tuna and...

$39.99

Best Sellers

Adult Brown & Red Cats Dry Food with Herring – ...

$7.99

Adult Cat Wet Food for All Breeds with Tuna and...

$39.99

★★★★★5000+ Verified 5-star Reviews

Walk along with our champion-level pet coat care and nutrition

Shop now Find your pet Routine

Find us at:

For white-coated dogs

For red-coated dogs

For dark-coated dogs

For sensitive pets

For cats

We built our products to solve specific health and coat problems through a systemic "nutrition plus care" approach. By combining champion-trusted ingredients with professional formulation logic, we deliver visible, show-level results for every pet.

Adult Performance Mineral Supplement for Strong Bones, Muscle Recovery & Detox

$29.99

Adult Dogs Food for Light Coat Small & Mini Breeds with Salmon

$23.99

Adult Dogs Food for Light Coat Small & Mini Breeds with White Fish Protein

$23.99

Natural Clay Tear Stain Remover Mask for Dogs & Cats

$19.99

6-in-1 Pure Mist Multi-Purpose Spray for Dogs & Cats

$16.99

Cordless Portable Pet Coat Mini Dryer

$149.00

Ionic Handheld Pet Dryer – 2 Speeds, Heat Control & Strong Airflow (1400W)

$199.00

From the Kennel Floor to the World Stage

35+

years of experience

Meet the Breeder

From the Kennel Floor to the World Stage

For 35 years, Janita Januškauskaitė-Plungė has dedicated her life to raising dogs that win. Not only in the show ring, but in health, temperament, and longevity. The Tauro Kennel she founded has produced more than 2,382 champions. Superior Care was built on the same principles she applies every single day.

See Janita's story

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Champions of US

Our champion approach

Where Champions Are Made

The nutrition behind 2,382 championship wins worldwide. Superior Care is trusted by breeders and handlers who compete at the highest level and refuse to settle.

Meet the champions

“Superior Care Pet Food is absolutely the best for my Bichon, Bella! The staining around her eyes has completely cleared up and she is happy and healthy. Thank you!”

Roxanne C.